How to Get a Logo Made for Under £20 on Fiverr
Yes, you can get a professional logo made for under £20 – and it can look great.
Gone are the days of paying a design agency hundreds of pounds for a logo when you’re just starting out.
Fiverr has thousands of talented logo designers offering quality work at prices that make sense for side hustlers, sole traders, and small businesses in the UK.
Is a Cheap Logo Actually Any Good?
This is the question everyone asks – and the honest answer is yes, if you know what to look for.
A £15 logo from a skilled Fiverr designer with 200 five-star reviews will almost always beat a £500 logo from a local agency for a small business that just needs something clean, professional, and versatile.
The key is not the price. The key is finding the right seller.
What You Get for Under £20
At this price point you can realistically expect:
- A custom logo design (not a template with your name swapped in)
- 2 to 3 initial concepts to choose from
- At least one round of revisions
- Final files in PNG and JPG
- A transparent background version (PNG with no white box behind it)
What you might not get at the lowest price tier:
- Vector files (SVG or AI format) – essential if you ever want to resize without losing quality
- Brand colour palette or font recommendations
- Multiple file formats for print
If vector files matter to you, budget £25 to £40 and filter for sellers who include them.
How to Find the Right Logo Designer on Fiverr
Follow these steps and you will avoid the common mistakes:
Search specifically. Don’t just search “logo design” – search for your style. Try “minimalist logo”, “bold logo design“, “vintage logo UK”, or “modern business logo”. The more specific your search, the better your results.
Filter by reviews. Sort by Best Selling and look for sellers with at least 50 reviews and a rating of 4.9 or above. Read five or six of the actual reviews – not just the star rating.
Check their portfolio carefully. Every seller has a portfolio on their gig page. If their style matches what you want, that’s a green flag. If everything in their portfolio looks different to what you need, move on.
Message before you buy. Send a quick message explaining your business and what you’re looking for. A good designer will respond thoughtfully. A bad one will send a copy-paste reply. This single step saves a lot of frustration.
Be specific in your brief. Tell them your business name, what you do, who your customers are, what feeling you want the logo to give, and any colours or styles you like or hate. The more detail you give, the better your first draft will be.
What to Include in Your Brief
A good logo brief covers these points:
- Business name (and tagline if you have one)
- Industry and what you actually do
- Target audience – who are your customers?
- Style preference – modern, classic, playful, serious, minimal, bold
- Colours – any preferences or colours to avoid
- Examples – links to logos you like, even from other industries
You don’t need to be a designer to write a good brief. Plain English works perfectly.
UK Sole Trader Tip
If you’re running a business as a sole trader or through a limited company, your logo design is an allowable business expense.
A £20 Fiverr logo gig is tax deductible – keep the Fiverr receipt and log it in your accounts. At the basic rate of tax that £20 effectively costs you around £16.
What About Fiverr Logo Maker?
Fiverr also has a Logo Maker tool – an AI-powered option where you answer a few questions and it generates logo options instantly. It starts from around £30 for the full package including files.
It is worth trying if you want something fast with no back-and-forth. The results are clean and professional for simple businesses.
It is not as flexible as working with a human designer but for many sole traders it does the job perfectly well.
Ready to Get Your Logo Made?
Browse Fiverr’s logo design gigs, filter by your budget, and check portfolios until you find a style that fits. With a clear brief and the right seller, you can have a professional logo in your inbox within 24 hours.
Browse Logo Designers on Fiverr
